Ecommerce Influencers: 15 Experts to Follow
Shopify includes Nik among ecommerce experts to follow for practical advice.
Press & interviews.
Articles where I’m interviewed, quoted, or mentioned. Plus bios and studio portraits for your story or event.
Bios you can use.
Short bio
Nik Sharma is an entrepreneur and active investor focused on growth strategy. He is Chief Growth Officer at Lunar Solar Group, which acquired Sharma Brands in 2025. He hosts the Limited Supply podcast and writes a Sunday newsletter for more than 100,000 readers.
Longer bio
Nik Sharma is an entrepreneur and active investor in consumer and technology companies. He is Chief Growth Officer at Lunar Solar Group, where his work focuses on growth strategy for consumer brands. He founded Sharma Brands in January 2019; Lunar Solar Group acquired the company effective October 1, 2025. He hosts Limited Supply, a podcast about how consumer brands grow, and writes a Sunday newsletter for more than 100,000 readers. He also helps organize the Ecom Founders conferences and created Spitball, an iPhone app for capturing ideas as voice notes.
Studio headshots.
In the press.
Conversations and coverage on consumer brands, marketing, investing, and the way we work. Browse by publication, topic, or how I’m featured.
65 pieces of coverage
Corporate influencing: A new frontier in B2B marketing
An Executive Board contributor discusses Nik’s use of social media to build a business audience.
Coworking with Brian Rappaport
Quan Media Group’s founder recommends Limited Supply, hosted by Nik and Moiz Ali.
Brands are betting on tequila-based beverages as the next trending category
Nik explains how big-brand advertising and distribution can shape the market for ready-to-drink tequila.
‘It’s just going to be a competition of attention’: Why performance marketers are shifting their priorities to build the brand
Nik explains why brands need awareness and stronger customer relationships alongside performance marketing.
Pepsi replaces Coke at 20,000 Subway locations
Includes Nik’s perspective on beverage purchasing.
Bubly introduces its first new product line in 6 years as it aims to take a bigger share of the better-for-you category
Nik weighs PepsiCo’s distribution advantages against the challenge of creating demand for a new beverage.
Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more ‘open to bigger investments’ in entertainment
Coverage of Nik and Tatari’s survey on what holds DTC brands back from television advertising.
Step aside seltzers, zero-proof is the new hot beverage category
Nik discusses why major beverage companies are entering the non-alcoholic category and watching emerging brands.
Mystery Boxes: The Shopping Trend Rewriting The Retail Sales Playbook
Nik explains how mystery boxes can encourage product discovery, sampling, and customer-created content.
Through partnerships with Dunkin’ Donuts and Jersey Mike’s, Celsius expands its food service channel
Nik explains why restaurant distribution can help beverage brands encourage trial and stand out from competing options.
How Nik Sharma decides whether to invest in a DTC brand
A conversation about evaluating consumer brands, customer enthusiasm, and sustainable revenue.
Deal Dive: Forecasting rain on DTC’s Parade
Nik discusses consumer-brand valuations and exits.
Stay Ai’s tech helps Shopify brands get customers to make that second purchase
Nik is named as an investor.
Managing Gen Z: Fast Company’s 142-point guide for leaders
Included among the leaders interviewed about working with and marketing to Gen Z.
Gen Z workers don’t love their jobs—so, they’re changing work culture
Featured in Fast Company’s reporting on Gen Z and workplace culture.
As Costs Rise, Brands Reconsider D2C; ‘I Think it’s the Beginning of a Trend’
Nik discusses rising acquisition costs, reduced ad data, and the value of direct customer relationships.
‘We always aim to get people talking’: Kitschy merch continues to drive buzz for food brands
Nik discusses branded merchandise as an accessible way for food brands to earn attention.
Rebuy is out to change the customer buying experience, one personalization at a time
Nik joins as strategic investor.
Chamberlain Coffee names Red Bull alum as CMO
Nik is named among the investors backing Chamberlain Coffee’s expansion.
‘A marketing ploy that acts as a conversation starter’: Inside Manischewitz’s merch strategy
Nik discusses how merchandise connects familiar brands with consumers who want to show their loyalty.
DTC Briefing: Chamberlain Coffee raises $7M as it plots retail expansion
Nik is named among the investors supporting Chamberlain Coffee’s retail expansion.
Emma Chamberlain on launching and investing in her own startup, Chamberlain Coffee
Named among Chamberlain Coffee’s investors.
Adam Neumann is the ultimate case study in ‘failing up’
Named in the Chamberlain Coffee funding roundup.
Why sparkling water brand Aura Bora created a secret menu for DTC customers
Nik discusses exclusive product drops as a way to engage loyal customers without relying entirely on paid acquisition.
CPG conglomerates eye the ready-to-drink cocktail market
Nik explains the distribution and budget advantages large beverage companies bring to emerging categories.
Liquid Death taps Fiji Water alum as new chief operating officer
Nik explains what senior operations hires can signal about a beverage brand’s growth plans.
Kolkata Chai’s next cup includes a taste of venture funding
Nik participates in its pre-seed round.
6 DTC Marketing Trends to Watch in 2023, According to 4 Insiders
Nik discusses customer service automation and changes in DTC marketing.
The 10 IPOs you need to watch in 2022
Named in the Passport funding roundup.
Nik Sharma: DTC as a channel vs Business Model?
Nik discusses when DTC is a business model and when it is one sales channel.
Hot economy collides with huge virus surge in pandemic’s latest twist
On canceling a company holiday party.
BevNET Live Winter 2021 Agenda Closeup: Previewing Day Two
A preview of Nik’s session on staffing and growing beverage brands through DTC.
How No Bull is trying to foster community among its customers
Nik comments on athlete partnerships and customer loyalty at No Bull.
BevNET Live Winter 2021: First Speakers from Canopy, PearlRock, Sharma Brands
Nik joins the speaker lineup to discuss growing beverage businesses.
As Apple messes with attribution, what does growth marketing look like in 2021?
Discussing attribution at TechCrunch Disrupt.
‘Make it an inclusive community’: KYX World is aiming to be Rent the Runway for sneaker fans
Nik discusses subscription retail and relying on more than one advertising channel.
DTC darling Parade to hold first IRL retail event
Nik discusses how in-person events can strengthen customer loyalty.
How a 70-year-old mattress company created a new bed-in-a-box brand from scratch
Nik discusses agencies helping established companies launch new consumer brands.
The Best Ecommerce Marketing Apps & Tools to Use in 2021 with Nik Sharma [Podcast]
An interview about ecommerce tools, customer experience, and retention.
Supergoop! celebrating ‘unprecedented’ pandemic success with first major brand campaign
Nik discusses how consumer brands reinvest profits into marketing and new products.
DTC Briefing: How growth marketer became the new much-coveted jack-of-all-trades
Nik discusses how the responsibilities of growth marketers have expanded.
Gen Z Angels: How A Younger Generation Of Investors Is Getting In On Deals
Nik discusses how he started investing and how younger investors find deals.
GEN Z VCS: Meet the top 29 up-and-comers changing the world of venture capital
Nik is featured among emerging investors, with a profile of his work at Sharma Brands and approach to helping portfolio companies.
‘Crafting the brand’: How former Huge CEO is pivoting from agency background in service of DTC life insurance startup
Nik discusses why agency leaders start their own consumer businesses.
Customer Acquisition, Seamless Experiences and Scaling with DTC expert Nik Sharma
Nik discusses testing ads, simplifying the shopping experience, and growing a DTC brand.
Nik Sharma: Building DTC Companies
A conversation about launching brands, landing pages, and influencer partnerships.
How to Build a Referral Program Shoppers Will Actually Use, According to DTC Experts
Nik discusses building referral programs around customer behavior.
‘Give your community what they want’: DTC brands are increasingly leaning on merch
Nik discusses branded merchandise as a way to build community.
As Facebook boycott calls increase, DTC brands get stuck in the middle
Nik discusses the difficulty of leaving an advertising channel a business depends on.
With more people stuck at home, DTC brands see gains from email
Nik comments on using email to build a brand as well as drive sales.
Nik Sharma, CEO of Sharma Brands: investing, advertising and operating in your favorite brands
Nik discusses his career and how he approaches investing and growing consumer brands.
Inside CBD beverage brand Recess’ email strategy
Nik explains how editorial email content can help build a brand.
‘We try to figure things out for the greater good of the industry’: The rise of the DTC bro
Nik appears in a report on the network of DTC operators sharing advice on Twitter.
Why DTC sneaker brand Vessi isn’t spending on marketing right now
Nik discusses matching advertising spend to inventory and production capacity.
Explainer: From CAC to AOV, what DTC’s hottest buzzwords really mean
Nik explains customer acquisition costs and the metrics behind DTC growth.
Why DTC men’s athleisure Legends Brand is spending less on Instagram marketing
Nik’s perspective on discovery and retargeting informs a report on Legends Brand.
Direct-to-consumer is coming to the alcohol industry
Nik discusses branding and storytelling in direct-to-consumer alcohol sales.
22-year-old DTC marketing maven Nik Sharma urges brands to keep it simple
A profile of Nik’s early marketing career and approach to working with brands.
The Egg That Won Instagram Just Revealed Its Feel-Good Purpose
Cites Nik’s assessment of the viral egg’s advertising value.
The World-Record Instagram Egg Is Going to Make Someone Very Rich
Taylor Lorenz quotes Nik on how brands value a viral moment.
VaynerMedia exec says the Instagram egg is worth “at least $10M”
Discusses Nik’s assessment of the viral Instagram egg’s sponsorship value.
‘A place of positivity’: How Imgur pitches advertisers
Nik discusses Imgur’s potential for brand awareness and direct-response advertising.
Facebook adds pixel to Groups so marketers can track engaged audiences
Nik discusses measuring customer engagement in Facebook Groups.
How to Break the Mold of Standard Event Conferences
Coverage of the All Things Social Media community and the growth summit Nik helped organize.
Company news & recognition.
- Lunar Solar Group acquires Sharma Brands
The announcement of the acquisition, effective October 1, 2025.
- Forbes 30 Under 30, Marketing & Advertising (2019)
- Adweek Young Influentials (2019)
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