The Sunday newsletter
Every Sunday, I share the growth strategies I’m working on with founders and the AI workflows I’m using myself.
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Your support inbox is full of creative briefs. Here’s one place to start.
“How is this different from what I already use?”
Find the one difference that matters and figure out how to make it visible.
A side-by-side demo. A comparison page. A creator explaining why they switched.“One of @mrsharma’s recent emails about educating your customer inspired us to think about a new TikTok series.”
I used to work with an air purifier brand, and at one point we ran a copywriting exercise across the whole site. I won't name them, but it made all the difference. Not because we found some magic headline. Because it forced…
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Two talks you can put to work in your own business.
From customer research to a page you can actually test. My process, with the examples and the skill to try it yourself.
How I put my business context to work with AI agents. A look at the system I use, including a live advertorial build.
A few of the businesses and creative projects I spend time on.
Explore the projects
A house-music duo inspired by global drums, grooves, and my closest friends.
Listen on SoundCloudRentable portable chargers to keep your night going. Powering NYC’s top venues.
Explore Zurp
A selection of companies I’ve backed, from Caraway and Chamberlain Coffee to Rebuy and Superfiliate.
View selected investmentsA few brands I’ve worked with
I founded Sharma Brands, where I’ve worked with founders on growing consumer businesses. These days, that work also includes building AI systems I use myself.
The newsletter is where I share the useful details. Outside of that, you’ll find me making music with After Ours or behind the mic on Limited Supply.
Read my storyMy process for turning customer research into a page, from the Q4 Summit. 33 minutes.
Get the growth decisions, experiments, and AI workflows I’m working through that week.