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resources
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Results:
2
2021 Wrap Up: The 10 Most Useful Topics of my DTC Newsletter in 2021
After my emails were opened over 1M times this year, I wanted to compile 10 things people loved the most with some resources. It might inspire you to test or implement one of these for the new year, or if it inspires another question, feel free to hit me with it!
Brand
Tech Stack
November 7, 2021
An Easy & Free Audience-Building Strategy to Prepare for the Holidays
The best part of this entire strategy is you can implement it pretty quickly, and figure out within a couple of months if it's something that works for building an audience, somewhat organically, since they're coming in through content they intentionally got to, or if it's something that isn't worth investing in
Strategy
Ads
October 24, 2021
What a $100M Subscription Business Knows About Influencer Marketing That You Don't
The plan I had was: let's do a very performance-driven creator-whitelisting campaign. The goal will be to create a new format of creative that can support a lot of spend, without the creative going "stale" as fast as the normal paid creative.
Subscription
Influencers
Retention
October 3, 2021
How You & American Express Should Think About Subscribers
Everyone knows that subscription helps with lowering the overall cost per order (CPO) of a brand. It's why companies like Hint, Haus, Pill Club, Olipop and others focus so heavily on how to retain their subscribers, and lower overall churn
Subscription
Ads
Retention
August 8, 2021