Sharma Brands.
I founded Sharma Brands in January 2019 to help consumer brands launch and grow. Lunar Solar Group acquired the company effective October 1, 2025.
What we worked on
Sharma Brands was a growth strategy and execution firm for consumer brands. Our work connected the decisions a customer sees, from the first ad to the landing page, with what the business needed to grow.
We worked on brand launches, creative strategy, customer acquisition, retention, and conversion. The team helped brands including SET Active, David Protein, Feastables, and Parachute Home.
The acquisition
After more than six years of building Sharma Brands, I sold the company to Lunar Solar Group. The acquisition took effect on October 1, 2025, and was announced on October 16, 2025.
Read Lunar Solar Group’s announcement for the details of the acquisition and the team’s work.
What I’m sharing now
That experience continues to shape how I think about growth. I write about the decisions I’m working through in my Sunday newsletter, talk with founders and operators on Limited Supply, and work on my own projects.
If you’re looking for help with your brand, start here. You’ll find the options for a focused call, a consulting engagement, or another inquiry.