Start with the questions a customer needs answered before buying. These articles cover product pages, landing pages, and the details that make an offer easier to understand.
Reading notes from the site editors. The articles below preserve the original writing.
I used to work with an air purifier brand, and at one point we ran a copywriting exercise across the whole site. I won't name them, but it made all the difference. Not because we found some magic headline. Because it forced…
Turn the questions in your support inbox into your next creative brief.
Whether you feel it or not, your marketing is always working through at least two funnels. The first one is about whether someone is problem aware. Do they know they have a problem, or that they have something that can…
Black Friday is at the end of November, but brands importing from Asia are making their biggest inventory bet of the year right now. Production can take 30-90 days. Ocean freight adds another 45-60.
I was talking to an established consumer brand... real team, real spend, years in market. Over the last three to six months, they'd built somewhere between 20 and 30 paid landing pages. Different products, different angles.…
Hope you're hydrated and took advantage of this weekend’s beautiful weather to get a good sweat in too. This past week, on 3 separate calls, a common pain point came up… one makes $500K a month, one at $8M, and one at $9M. 3…
I'm running HYROX today, so I'm going to keep this one focused. By the time you read this, I'm either going to feel incredible or question every decision that led me to this Sunday evening. But regardless, I want to talk about…
Last week I was on a call with a brand doing about $14M a year. Good product, solid retention, decent creative. Their conversion rate on paid traffic was sitting at 1.1%. They thought they had a traffic problem. They did not…
7 pages of tactics to start the new year right!
What your product page needs to answer before a customer buys.
Give me 58 seconds to make you more money
If you’re not building a process that scales LPs, you’re going to lose.
this 5 minute read will make you millions!
After hundreds of tests and millions of visitors, this is all you need to focus on.
Grab a pen & paper — also THIS is preview text!
Distribute the checklist, get the assets created, and start converting more site visitors.
A classic Sharma Sunday email — let’s dive into some of the frameworks that make a site feel like it’s for a billion-dollar brand.
This is a 13 page email, outlining everything you need to double your CVR before next Sunday’s email.
I talk to 20+ brands per week… everyone has the same problem!
There are 4 pages of nuggets for you to steal!
There’s 8 pages and 16 tips… I know there are at least 4 things you can test from this list.
Today’s email is a much shorter email, but I have a lot of examples of you to get through.
We’re gonna talk merchandising, CPA, gifts to include, and how to turn buyers into subscribers.
You’re just leaving money on the table by not considering ways to add social proof to your site beyond reviews and UGC.
8 pages of marketing strategies to move your prospects through your funnels.
Along with everything you should steal and use on your own website!
You’ll probably forward this to your web team, it’s so easy to implement
If you’ve ever setup a landing page and ran it, only for it to not drive any incremental performance, there’s a good chance you’re missing something from this list.
You think I’m kidding? I’ll bet you $500 I’m right
A quick 4 min read this Sunday evening
We spent an hour analyzing a number of random eCommerce websites, and I have 3 things you’re probably not doing.
This coming Wednesday (Nov 30th) I’m going to send an email out with a ton of results of what happened on Black Friday and Cyber Monday for brands. If you want a shoutout in the email or on Limited Supply, send your numbers…
Before we get into it, I have to ask... did you check out this week's Limited Supply episode? If not, you can listen to it here during a workout, a car ride, or when you're showering and don't want to listen to the same…
Today's email was originally written as a document that every new HOOX employee sees as a part of their training to build landing pages for brands like Roman and Crocs to younger brands like Nori, Pela, and Chamberlain Coffee.
Before I get into today's newsletter, I want you to know that we are running a Black Friday sale for HOOX, with savings of up to $5,000! Click here to see the full process of our landing page creation, and see how landing…
Before we get into that, I wanted to highlight the new Tydo Dashboard! If you remember last time I talked about Tydo, we launched Report Cards which is what ended up becoming a huge part of that business (shoutout to everyone…
Last Sunday I went to experience EDC for the first time, and it was crazy to see how large the entire festival and production really is. Myself and 2 friends (Jay Sean & Dimitry Mak) were able to get our hands on all-access…
Not using a landing page is like putting your car in reverse and backing up without using the backup camera that's right there. You can... but why wouldn't you use it? It makes backing up so much easier, gives you fewer…
This week I'll be in Los Angeles, and walking around already, I've seen SEPHORA promoting GXVE Beauty in the windows of the store. It was surreal to see. It's still incredible to think the Sharma Brands team is so mighty, yet…
For today's email, I want to keep it shorter than usual and to the point, since I know most people are treating tonight as a Saturday night (as you should!).
When you are driving traffic, whether it's paid traffic or organic, you want to create a journey or an experience for the customer coming into your brand. I personally like to say that you want to imagine your website visitor…
But first, this Tuesday, The Sharma Bodega will be launching at Bodega.co. You'll likely get an email from me on the day of, but until then, just know there are two parts to it:
If someone forwarded this newsletter to you, please, please click here to subscribe for yourself. Don’t let Conrad get this email before you do!
A few months ago I was introduced to the founder of MentorPass, Kenny. I took the call and the pitch was simple: Instead of people picking my brain for free, let them pick it, but get compensated, too. Very fair. If you're…
I wanted to also say thank you to everyone who had donated last week to our family’s GoFundMe to help people in India get through COVID. Everyone’s donations really added up, even just the $2 ones. I’m extremely grateful for…
A quick note from me: Thank you from the bottom of my heart for spending 10 minutes with me each Sunday. Some of the opportunities that come my way, because of this newsletter, are mind-blowing. As a result, anytime I engage…
Everyone I talked to this past week said they feel like they got hit by a bus (metaphorically… hopefully) with work, so I hope if that was you too, you took some time this weekend to relax and reset yourself.
Today, I wanted to format the newsletter a little differently. I have 10 pieces of low hanging fruit I compiled over the past week, looking at my personal meeting notes.
iOS 14's effects on Facebook advertising has everyone feeling it right now. The precision that Facebook has in their algorithms, thanks to the intricate ways the platform interprets how each dollar is spent (seeing who's…
Today, I want to talk about the most successful campaign that I ever ran at Hint Water — "The Sweetie article". Anyone who was in the Hint ecosystem (sales reps, vendors, investors, bankers, etc) all became aware of "The…
Today it's all about tactical, performance-oriented, revenue-focused Facebook ads. Many people asked for the basic framework. I didn't go into depth around things like bidding strategies, placement optimization, etc. but if…