The 10 page guide on launching a brand from scratch
24,000 characters on how you should think about launching a brand and finding product-market fit.
Brand building.
Positioning, customer experience, creative, and distribution all shape how a brand is understood. This collection gathers Nik’s writing on building a consumer business people can recognize and choose.
A place to start
- Write down who the product is for and the problem it solves.
- Compare that explanation across your ads, website, and customer experience.
- Use a relevant article to identify one inconsistency you can address.
Reading notes from the site editors. The articles below preserve the original writing.
3 Customer Experience Must-Haves When Launching a Brand
One of the most costly areas of running a consumer brand is your customer service team. They are the front lines for any customers, whether they have questions about a product, they have issues placing an order or they want to…
50 Questions I Answer to Judge a Consumer Brand
When the Sharma Brands team is at full capacity or companies are at a stage that’s too early to work with us, I try to help them via MentorPass. The idea is that it’s still me, you still get the strategy work from Sharma…
The 5-Part Tech Stack to Drive Pre-Launch Hype for your Brand
If you were forwarded this newsletter, please take 11 seconds to click here and subscribe for free. You’ll join 24,000 CMOs, investors, CEOs, founders, and marketers from companies as large as Bacardi and as small as your high…
Your Brand Book is Outdated — Get Over It & Start Testing
Last week I mentioned a podcast I did with Levels where we spoke about growth levers. You can listen to it by clicking here.