I’m Nik Sharma.

What do I work on?

I’m an entrepreneur and active investor. I work on growth strategy for consumer brands, from figuring out why someone buys to improving the page they buy from. I’m based in New York. I founded Sharma Brands in January 2019 and sold the company to Lunar Solar Group in October 2025.

Today, I’m Chief Growth Officer at Lunar Solar Group. I also work on my own businesses, invest in founders, and share what I’m learning in my Sunday newsletter and on Limited Supply. More than 100,000 readers subscribe to the newsletter, from first-time founders to marketing teams at established companies.

I’ve always liked figuring things out.

At eight, I was making presentations to convince my parents to switch phone companies. At thirteen, I was DJing events. By fifteen, I had started SocialVu Media, helping local restaurants and stores with social media.

After high school, I moved to San Francisco and joined an ad-tech startup as its third employee. Work at Hint and VaynerX followed, then I founded Sharma Brands.

What I’m working on now

At Lunar Solar Group, I work with consumer brands on growth strategy: understanding why someone buys, what brings them back, and what the team should focus on next.

I’m also a partner and operator at Flexpower, where we make warm-up and recovery products for professional athletes and everyday movement.

I think everyone deserves a fair shot. I can’t take every founder call. The newsletter lets me share what I’m learning with people I can’t work with directly, whether they’re starting a company or running marketing for an established brand.

Outside the newsletter

I host Limited Supply, where I get into how founders and operators grow consumer brands. I also help organize the Ecom Founders conferences, including the Ecom AI Summit and Q4 Summit in New York. You can watch my talks here.

And I make house music with my friend Troy as After Ours.

Explore my projects and selected investments, or find me on X, Instagram, and LinkedIn.

Earlier chapters: my published timeline.