6 Easy iPhone-Friendly Ideas for Video Ads!
What a difference the time change makes... It feels like there's finally an opportunity to walk outside after work and still catch the sunset.
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How to build a stronger subscription business
This past week my team put together all the merchandising for a new beverage brand we are launching early next month, and as a part of it, we had some great discussions around subscriptions. So for today's email, we'll talk…
NewsletterLet's start with Why?
This past week we were extremely focused on putting together a launch plan for a new cannabis brand we are launching (you can sign up to get notified here on our landing page), and one of the pieces of it was: organic influencers.
NewsletterAdd 7-Figures of Extra Revenue to your Brand
We are testing a new way to work with brands in a smaller, more accessible capacity. You can now book our time by the hour, versus a full, complete monthly retainer. I just started doing these and they seem to be incredibly…
NewsletterHow to Run Promotions 101 — Soup to Nuts
ShopPay announced a really ✨fast✨ checkout path with Instagram and Facebook. I did a 30 min interview with Garry Tan for his YouTube channel. Bumble went public! VC's began shooting their shot on Clubhouse. My friend Joma…
NewsletterHow to run a brand's social media without paying for assets
This past week was such a long one. The market was overturned by an internet gang. I was in Blueprint's first Monthly Industry Report. People really resonated with the thought that tomorrow's memes come from Tik Tok's comments…
NewsletterWhy digital experiential marketing matters for brands
I had quite a week exploring deeper into the world of organic social, as a bi-product of planning for new brand launches we have, as well as sitting down with Chris Zarou and Harry Remler from Visionary Music Group. Thinking…
Newsletter1. SMS is a substitute for email.
Last Thursday, I was on the phone talking about a ton of new prospecting customer flows with Paloma, the Messenger app, and it dawned on me later, there is going to be a marketing role positioned for DMs, Messenger, SMS, etc.…
NewsletterWhat $10M+ in YouTube spend taught a growth marketer
Quick favor to ask - if you are someone who is looking to sell your brand, or you know someone who's looking to sell, please send info to acquisitions@sharmabrands.com and someone will reach out!
NewsletterInfluencers/Creators/Ambassadors
Anyways, onto today's email, I wanted to talk about affiliate marketing, especially as it relates to DTC brands. I have gotten a good amount of requests for this topic, and after putting up a tweet thread yesterday, it became…
Newsletter22 apps & software I use when launching brands
I've been in California this week, and it's an understatement to say that I miss my Eight Sleep bed when I go to sleep at night. Speaking of Eight Sleep, this is the last weekend that most of the Gift Guide discount codes are…
Newsletter10 Easy (& Free) Ways to Increase Website Conversion Rate
Today, I wanted to format the newsletter a little differently. I have 10 pieces of low hanging fruit I compiled over the past week, looking at my personal meeting notes.
Published article11 Platforms Outside of Facebook to Drive Traffic From
Last Sunday I asked everyone if they could take 2 min out to let me know what would be most helpful. Just under 2,000 people responded, and the most common was: where else should I be putting dollars to advertise?
Published article2021 Wrap Up: The 10 Most Useful Topics of my DTC Newsletter in 2021
This Sunday, you should be enjoying the time with your family, or just relaxing, so I am going to keep today's newsletter short. It's less than a 5-minute read today. There are a lot of links, so I recommend reading it…
Published article21 Questions to Build a Brand Bible for the Next 5 Years
I see so many new DTC brands through pitches or just browsing around, and it feels like we are at a place with DTC brands where people get bored, find a product to sell, find a way to message it differently, raise a million…
Published article3 Customer Experience Must-Haves When Launching a Brand
One of the most costly areas of running a consumer brand is your customer service team. They are the front lines for any customers, whether they have questions about a product, they have issues placing an order or they want to…
Published article3 Launch Tactics that Led to 7-Figures in Sales in 24 Hours
Over the last few weeks, a big focus for us at Sharma Brands has been working toward the launch of Jolie, a new brand focused on positioning clean water as a beauty tool. The brand is called Jolie, and it’s founded by Ryan…
Published article5 Reasons You Want to Choose Affirm as your BNPL Solution
Over the last few years, it's become almost standard to have a solution for BNPL, or "Buy Now, Pay Later", on your website. Outside of increasing conversion for you as a merchant, it also adds convenience to customers who are…
Published article5 Types of Affiliate Marketing Avenues & When to Use Each One
Today, I wanted to chat all about a topic that usually never gets much love in this industry, sometimes because it's perceived as scammy, or because it's not an easy channel to set up in the first place: affiliate marketing.
Published article50 Questions I Answer to Judge a Consumer Brand
When the Sharma Brands team is at full capacity or companies are at a stage that’s too early to work with us, I try to help them via MentorPass. The idea is that it’s still me, you still get the strategy work from Sharma…
Published articleThe 6 Must-Have Traits for a Perfect Subscription Business
This past week my team put together all the merchandising for a new beverage brand we are launching early next month, and as a part of it, we had some great discussions around subscriptions. So for today's email, we'll talk…
Published article6 Tactics to Drive Sell-Through in Brick & Mortar Retail Stores
On Friday, I spoke with a brand we had worked within the past, and the topic was mainly centered around launching into retail and how to drive sell-through, as a DTC brand. If you've ever gone into retail, you know that…
Published article7 Can’t-Miss Gen Z Shopping Habits
Many of the clients we work with at Sharma Brands, or ones I speak with through MentorPass, are typically selling DTC but also in other places: wholesale, marketplaces, restaurants, cafes, etc. The common question that comes…
Published article8 Tips to go Viral on TikTok & Drive DTC Sales
Every week, there's always one thing that companies are jealous of one another about, and it's never related to customer acquisition. It's always about their social media — what they're posting organically, how influencers are…
Published articleStart with a decision.
A few reading routes through the collection.
Improve a product page
Start with customer questions, then work through the PDP.
2 articlesKeep customers coming back
Subscription mechanics and the experience after a purchase.
2 articlesMake better creative
Turn what customers ask into a useful creator brief.
2 articlesGet the next issue.
The growth decisions and experiments I’m working through that week.