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Friday night, I was catching up on Shark Tank episodes I've missed lately and saw a brand that's sent me product samples before. First of all, it's so cool to see brands I know or founders I know get up on Shark Tank, whether…
Published articleOver the last 2 years, we've been lucky to work with a variety of brands, large and small. Companies that had just started (eg. JUDY, Barcode, Snif, Caraway), companies that were disrupting their categories (eg. Juneshine,…
Published articleEveryone's making ads these days. When you open Instagram or Tik Tok, you'll see brands you know and love, media companies, and even local businesses running ads, whether it's a pizza shop, someone who just set up their newest…
Published articleIn the past, I've talked about the concept of Performance PR, where you can take earned media and amplify it to drive customer acquisition. Last week, I talked about the Sweetie article campaign I did at hint and how great of…
Published articleToday, I wanted to share some thoughts about TikTok, and lastly go deep on how we send/seed products to creators and drive revenue from TikTok without spending any money on ads.
Published articleOutside of Sharma Brands, one thing I've been doing more and more is taking hourly calls with founders and marketing teams at companies through MentorPass. This allows brands to bypass the need to pay the Sharma Brands monthly…
Published articleThis past week, I did a podcast with Ben Grynol, the Head of Growth at Levels Health. You may (or may not) have seen Levels in the wild with their continuous glucose monitors (CGMs) as they help everyday people like you and me…
Published articleI wanted to dive into something I'm seeing more and more. As of now, May 16th, most brands are beginning to think about going into the first real shopping season of the year: early summer. That means there are more products…
Published articleiOS 14's effects on Facebook advertising has everyone feeling it right now. The precision that Facebook has in their algorithms, thanks to the intricate ways the platform interprets how each dollar is spent (seeing who's…
Published articleIn a couple of weeks I'm heading to speak at SubSummit — in Dallas from September 25th to 28th. If you have a few days, you should come! Jesse Pujji and I will also be hosting a dinner there, so let me know if you're there.…
Published articleWhen I ran the direct-to-consumer (DTC) business of a fast-growing beverage brand, Hint, there was always four types of customer segments we looked after:
Published articleOne thing that's been top of mind for me is, what is the future of loyalty programs and referral programs? For the purpose of this email, let's condense "loyalty & referral" to "L&R", deal? Cool. L&R, LFG.
Published articleWith your BFCM offers, keep in mind that your customers will remember what you had "last year", so don't do anything for a short-term revenue gain that might lower your brand perception. You don't want to turn into just a…
Published articleWhen I sent my email 2 weeks ago, I asked everyone to send me their "million-dollar question" and there was 1 questions that made up the majority:
Published articleI wanted to also say thank you to everyone who had donated last week to our family’s GoFundMe to help people in India get through COVID. Everyone’s donations really added up, even just the $2 ones. I’m extremely grateful for…
Published articleIf you think about the way that DTC brands have evolved, it's fascinating. Back in the day, local neighborhood shops would keep communities stocked with all the essentials. Those were the equivalent to the marketplaces online…
Published articleMany of you have emailed me about the chat room I'm putting together, and there will be a link for that enclosed in an email this coming week, so be on the lookout for that! What's one discussion room you want to make sure is…
Published articleIf you were forwarded this newsletter, please take 11 seconds to click here and subscribe for free. You’ll join 24,000 CMOs, investors, CEOs, founders, and marketers from companies as large as Bacardi and as small as your high…
Published articleSince your homepage might be your site visitor's first encounter with your brand, you need to understand its focus and what you're trying to accomplish with it.
Published articleToday, I want to talk about the most successful campaign that I ever ran at Hint Water — "The Sweetie article". Anyone who was in the Hint ecosystem (sales reps, vendors, investors, bankers, etc) all became aware of "The…
Published articleToday it's all about tactical, performance-oriented, revenue-focused Facebook ads. Many people asked for the basic framework. I didn't go into depth around things like bidding strategies, placement optimization, etc. but if…
Published articleIn 2019, pre-Sharma Brands, I consulted for a couple of brands while I figured out what I wanted to do. One of the brands I was consulting for was The Pill Club.
Published articleLast week I mentioned a podcast I did with Levels where we spoke about growth levers. You can listen to it by clicking here.
Published articleA few reading routes through the collection.
Start with customer questions, then work through the PDP.
2 articlesSubscription mechanics and the experience after a purchase.
2 articlesTurn what customers ask into a useful creator brief.
2 articlesThe growth decisions and experiments I’m working through that week.