40 Tactical Copy Improvements for your Funnel
Grab a pen & paper — also THIS is preview text!
NewsletterThe library.
335 articles. Find something you can put to work.
335 of 335 articles
My MDW Swipe File Dump — Study up this weekend
There’s no better time to go deep and read, than a day off.
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If you’re unfamiliar with how brands are best driving performance in retail, this one is for you.
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We didn’t forget about the AI agent workerbees!
NewsletterEverything your PDP is missing (& a checklist) to make more money
Distribute the checklist, get the assets created, and start converting more site visitors.
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A classic Sharma Sunday email — let’s dive into some of the frameworks that make a site feel like it’s for a billion-dollar brand.
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This is a 13 page email, outlining everything you need to double your CVR before next Sunday’s email.
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With tariffs, you can never be too safe with your approach to save or generate more revenue.
NewsletterMy 2025 Product Launch Checklist to Maximize Revenue
I’ve had this in my Notes app for 7 years, and now you can take it too!
NewsletterWe launched a new beauty brand — here’s what made the site stand out!
Mikayla’s community is no joke, and here’s how we prepared the website for the launch.
Newsletter5 Gatekept Strategies to Work with Influencers (not whitelisting!)
You don’t need to spend six figures to do influencer marketing well — here’s 5 pages on it.
NewsletterThis is why you can’t sell high AOV products
High AOV requires a mix of art and science — here’s how I like to think about it.
Newsletter“My Facebook ads aren’t working!” — 5 pages on how to fix it
Everyone blames the ad platform, and no one wants to do the work of brand building.
NewsletterMy process to hire exceptional global talent – Offshore Hiring 101
4 minutes to save you money and bring you amazing talent.
NewsletterWhitelisting is efficient — here’s how to start doing it today
The CPA, CTR, & CPM are all amazing. Why aren’t you whitelisting yet?
NewsletterThe Golden Ticket to Cracking “Cheap” Top of Funnel
I talk to 20+ brands per week… everyone has the same problem!
NewsletterFunnel Breakdown of a $100M+ Supplement Brand
There are 4 pages of nuggets for you to steal!
NewsletterA 2-minute masterclass on a volume-approach to creative!
Whether you do this internally, off-shore or with AI, you need to increase your surface area of luck.
Newsletter3,500 words explaining how I would scale a $50M brand in 2025
Focus on the fundamentals, especially these 8 pages of tactics and strategies.
NewsletterHow to craft the perfect new customer offer
Your goal should be creating an offer, getting to 100 new customers a day, then 250, 500, then 1,000.
NewsletterThe 3-part playbook to test-launch a new brand or product
You don’t need to spend all your resources before you’ve validated what you want to put out into the world.
Newsletter10 Channels/Tactics to STOP Wasting Your Time and Money as a Brand
In the famous words of Connor McGregor, “I'd like to apologize... to absolutely nobody!”
NewsletterA 7 Page Rant on Building More Brand Equity Without Spending $$$
It’s so obvious — the brands that built brand had the best sales in Q4 this year. Here’s how to prep for next year.
Newsletter31 People to Follow Online & Stay In-The-Know on CPG/DTC/eCommerce
These are the people I follow to stay up to date in a 360-degree fashion of what is going on in our industry. Who else should I add?
NewsletterStart with a decision.
A few reading routes through the collection.
Improve a product page
Start with customer questions, then work through the PDP.
2 articlesKeep customers coming back
Subscription mechanics and the experience after a purchase.
2 articlesMake better creative
Turn what customers ask into a useful creator brief.
2 articlesGet the next issue.
The growth decisions and experiments I’m working through that week.