I turned 28 — here are 22 pages of tactical, no-nonsense lessons as a gift!
BIRTHDAY OUTLINE V1… JK 😂 28 nuggets of real value, just for you.
NewsletterThe library.
335 articles. Find something you can put to work.
335 of 335 articles
9 Methods to Include Social Proof and Increase Conversion Rate
You’re just leaving money on the table by not considering ways to add social proof to your site beyond reviews and UGC.
NewsletterHow to hit a “Jackpot” on the DTC Slot Machine
This is a 10-page email, derived from a consulting call rant!
NewsletterGet your notepad — TikTok Shop Deeeeep Dive (9 pages of tactics)
Just read the first 30 seconds, and you’ll be hooked. It’s like a movie.
Newsletter26 SaaS companies to build out your tech stack
This is what I use — let me know what else you’d add to this!
NewsletterThis is how you maximize channel performance with better creative
A deep dive into how I think about creative by channel — I think you’ll love it
NewsletterThis is how TikTok Landing Pages are Different from Instagram or FB LPs
You’d never run a Snapchat ad on TV right? So why do it with your landing page?
Newsletter3,000 words on how to work with celebrities, as a brand — Celebrity 101
I went straight to the person who makes these deals happen, and asked her everything I could for you.
NewsletterA Deep-Dive into a Brand’s QBR and Meta Insights
Any guesses on the conversion rate of a bedding brand versus a toys brand?
Newsletter9 Pages of Lessons from HexClad’s President — Jason Panzer
Jason is the Michael Jordan of operating a brand. This email is PURE gold — you better open it.
NewsletterThis is what you do when Meta is broken
7 pages of what to do when your Meta account is not delivering results like it should be!
NewsletterA Deep Dive on a $50M/year Bootstrapped Brand’s Marketing
8 pages of lessons from a CMO who knows how to scale
NewsletterLessons from a founder who exited for $100,000,000 in cash
This isn’t your ordinary set of post-exit blog post lessons, either.
Newsletter12 Step-By-Step Tactics to Build Awareness & Top-of-Funnel
8 pages of marketing strategies to move your prospects through your funnels.
Newsletter6 Inside Secrets from the Sharma Brands Web Design Team
I hope I don’t get in trouble for sharing these nuggets with you
NewsletterFB Catalog Ads — how you can get 2x better ROAS overnight
It’s not a secret, but no one does it… let me give you the run down.
NewsletterThe formula for influencer-driven landing pages
After getting this question too many times… Here’s your 6-page answer
NewsletterThe 49-question Checklist for when things just don’t click
You ever can’t figure out why things just aren’t working?
NewsletterStorytime — The $175B marketplace that ran 6 Super Bowl Ads
Learn how this brand is spending billions per year to take your customers with loopholes.
Newsletter8 pages on the $100BN/yr ad category that you aren’t leveraging today!
Plus a few notes on one of the most successful campaigns I’ve ever run
Newsletter1868: “Risk-free Trial!” | 2024: Try before you buy
I know you’re watching the Super Bowl right now, but I won’t take more than 2 minutes!
NewsletterThe 10-page email marketing guide with all the flows, templates, and tricks to maximize revenue
It’s literally 12 pages and it took me 6 hours to put together, start to finish. You’re welcome!
Newsletter10+ Pages Analyzing US Presidential Donation Funnels
Along with everything you should steal and use on your own website!
NewsletterThe Multi-Billion Dollar Winner of the US Election: Meta & Google
The dates, data, and strategies that marketers and founders should know about when it comes to the US presidential election this year.
NewsletterStart with a decision.
A few reading routes through the collection.
Improve a product page
Start with customer questions, then work through the PDP.
2 articlesKeep customers coming back
Subscription mechanics and the experience after a purchase.
2 articlesMake better creative
Turn what customers ask into a useful creator brief.
2 articlesGet the next issue.
The growth decisions and experiments I’m working through that week.