Give me 4 minutes, and I’ll make you $100,000 in revenue
If we do the math on that… that’s $25,000 per minute as soon as you open this email on CRO tips, tricks and hacks. No gurus here!
NewsletterThe library.
335 articles. Find something you can put to work.
335 of 335 articles
9 pages of context, strategy and tips!
Amazon is the world’s LARGEST shopping mall — here’s what you need to know! Hey, happy Sunday!
Newsletter23 pages of 2023’s best Newsletter Nuggets
I hope you have a safe, happy, healthy and exciting new year celebration!
NewsletterThe TikTok Shop Gold Rush — what is it & how to get a piece of the action
I get it, it’s Christmas Eve. But just give me 4 minutes of your time today!
NewsletterA deep dive: The 8 figure brand with a 3 person team
There’s a good chance you already have their product in your home, too!
Newsletter6 pages of learnings from True Classic’s Black Friday Wins & Mistakes
Imagine if you could ask Steve Jobs the best way to build a mobile device… that’s what it’s like asking Ben from True Classic about eCommerce.
NewsletterPost-BFCM: 9 reflections from this year’s global shopping holiday
This POV comes from seeing about 50+ brands’ numbers for BFCM 2023
NewsletterI’m giving you $55 in gift cards today!
Black Friday means I give you money… you don’t have to buy anything!
NewsletterThe bare minimum you must do for retention marketing
I know it’s Black Friday week, but this is a quick read… promise.
NewsletterEverything you MUST have ready when you launch a brand (bootstrapped edition)
Happy Diwali to all my Indians and honorary Indians!!
Newsletter9 pages of Tactical Last-Minute BFCM Strategies & Hacks
If nothing else, this email has at least 1 or 2 strategies to make you an extra $100,000 in revenue.
NewsletterThe Exact Playbook I Use For Hiring Exceptional Talent
We’ve never lost an employee as a result… the fit is always perfect
NewsletterThe 10 page guide on launching a brand from scratch
24,000 characters on how you should think about launching a brand and finding product-market fit.
NewsletterMy playbook to hire offshore talent as a bootstrapped biz or a $100M biz
I failed at hiring offshore talent at first, but then I figured out how to make it work for me.
NewsletterRunning an Awareness campaign? You’re lighting money on fire
Today’s email ended up being a quick read, but it’s a long weekend, so that’s allowed!
NewsletterHow much are TV ads? What are the CPMs? Creative Costs? And more…
Even after all the TV talk, I still had some unanswered questions like WTF is streaming vs linear vs OTT vs CTV… I got the answers!
Newsletter2,500 words on buying and fixing Long Wknd, a personal care brand
I thought I had this all in the bag, but I missed all these things in diligence
Newsletter18 Underrated Tactics to Make Better Paid Media Creative
These are all taken from the Sharma Brands creative team
NewsletterThe 5 Overlooked Pieces to a Winning Paid Advertising Strategy
You don’t need all the apps that everyone says you need… what you really need is just the 5 fundamentals
NewsletterLight Labor Day Reading: 7 predictions about the future of DTC
Listen, I hope you have a burger in your hand… but I promise I won’t take too much time with today’s newsletter.
NewsletterThis is how Kate Spade became a generational brand
The brand that was once for the “cool kids” is now a multi-billion dollar powerhouse under Tapestry
Newsletter40 Underrated, Easy-To-Implement Tips to get a 7% Conversion Rate
You’ll probably forward this to your web team, it’s so easy to implement
NewsletterLessons from Ben, the President of a $250M bootstrapped business
We covered the metrics he looks at, and some easy ways to optimize your operating expenses.
Newsletter7 pages of gold nuggets to prep for Black Friday 2023
This was about an hour’s worth of talking, distilled down to a 7 page newsletter. Let me know if I missed anything.
NewsletterStart with a decision.
A few reading routes through the collection.
Improve a product page
Start with customer questions, then work through the PDP.
2 articlesKeep customers coming back
Subscription mechanics and the experience after a purchase.
2 articlesMake better creative
Turn what customers ask into a useful creator brief.
2 articlesGet the next issue.
The growth decisions and experiments I’m working through that week.